In response to this question, many will say the organization’s Board of Directors holds the vision. After all, they plot the course for where the company is headed. Others adamantly believe it is held by the senior executive team. They determine the day to day operations. Some may think it’s their branch manager, because she has the branch goals. All of these answers are right. And any of these answers are wrong.
If any of these mentioned hold the vision, it is often framed and hanging in the lobby or the employee break room. The idea is if you read it, you will get it. How many times do you pass the same billboard every day on the highway and have no idea what it advertises? How often do you pull into your driveway and wonder, what colors were the last three traffic lights? We often see without reading. And we often pass by without taking hold of the message.
It’s the same way when you want to list all of the benefits you offer to a new customer. After awhile, he stops listening. Or when you are on-boarding a new employee. Can she really understand all the terminology on day one? We think exposure equals hold.
- Explain the affect when a process isn’t followed.
- Describe the how and when of a product that will put the customer in a better situation,
- Point out the benefits of taking the medication exactly as prescribed to your patient.
You aren’t just listing the what, how and when. You are telling a story. What happens when? How does it work? Where is the benefit? Tell the story! People remember and respond to the story. You make it personal. You make it relevant. They get the message. And you get the vision!
“People get the vision because you share it, not because they read the framed poster hanging in the lobby.” ~ Becky McCrary, CSP
“Men acquire a particular quality by constantly acting a particular way. You become just by performing just actions, temperate by performing temperate actions, brave by performing brave actions.” ~ Aristotle
If you hate networking, get a job. You will become what you do.
You have seen those people who walk into a room and greet the world. They come in talking and hush only after they drive away. They never have a problem finding someone with whom to converse. That is just not me! Maybe it is not you, either.
Basically a shy person, I have found that I function better at networking sessions when I have a sense of purpose. It is easier for me to talk to others when I have a reason for being there. That’s why I always look for a job.
Don’t you find it easier to stand with purpose than to wander aimlessly? So get a job. I can’t be bashful, if I have something to do. You don’t have to wait until someone asks you to do something. Just look around and find a need. Event coordinators love volunteers. They love knowing that their members and guests are being greeted. It’s a tremendous load off their shoulders to know that i’s are dotted and t’s are crossed. You are their new best friend!
Volunteer to be a greeter. You don’t have to know everyone because volunteering will give you a reason to be at the door. Don’t collect the money or pass out the agendas. Those purposes won’t give you time to say any more than “here’s your receipt” or “put your card in the bowl.”
I want to say “Hi, I’m Becky McCrary. I’m so glad you’re here. Be sure to register for the door prize. Is there anything I can help you with? Were you looking for anyone in particular?”
While I have their attention, they are already reading my name tag and wondering what is a Professional Speaker. It’s a great intro.
With a reason, I have a place. I can’t be uncomfortable, if I know my place. You don’t have to wander around the room, looking for someone to talk to. You have a place and it goes with the job you’ve chosen. It’s yours.
With a reason, I make progress toward my goal. I can’t watch the clock, if I’m accomplishing my goal. You notice how uncomfortable people are when they are constantly checking their watches. Yet, when they are busy and getting something done, the time seems to just fly! It’s the purpose that helps free you to make progress. It enhances your comfort zone.
When you are physically, emotionally, mentally present, you’ll take that job to help others. Perhaps you will
- guide and help make networking beneficial for others
- rearrange, refine and retool to be certain of an optimal performance
- introduce your peers and contacts to each another
- lead the way around obstacles, hindrances and pitfalls
- allow others to learn from your experiences
An offer of help can be the catalyst to a new professional relationship. Now that’s a reason to hurry to your next networking event!
How do you network “On Purpose?”